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Peru’s regulated market went live in February 2024 and has since attracted a host of international operators, establishing a competitive market that includes legacy domestic operators such as market leader Apuesta Total.
According to Jennyfer Escobar, Stake’s Peru country manager, Peru is one of the most competitive in Latin America. “In the early stages, competition was largely driven by marketing investment, including advertising, sponsorships etc,” Escobar tells iGB. “Today, product quality, platform performance and the overall user experience are becoming much stronger differentiators.
“Players are more informed, have higher expectations and will switch brands if those expectations aren’t met.”
About 10 Burning Heart
It is said to mark a “significant step forward” in addressing gambling-related harm across the continent, facilitating relationships between representatives from a number of countries both inside and outside Africa.
The ARGN’s work will focus on four key strategic priorities:
Lebo Seoheng, advocacy and communications manager at the South African Responsible Gaming Foundation, has been appointed as the ARGN’s president.
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Members pushed the government for further action to block illegal websites, in the same way it provides power to quickly address terrorist and child pornography sites.
Members advocated for stronger powers to be given to Kansspelautoriteit (KSA), the regulator of gambling in the Netherlands, with tougher action taken against payment providers, social media sites and affiliates that facilitate illegal gambling.
Van Bruggen revealed the cabinet was in the process of developing legislation to introduce DNS blocking for illegal sites, with a consultation due for early 2027.