Wild Unicorns

How to play Wild Unicorns

US-based airlines collected more money for tickets last month than in any August on record, with the Airlines Reporting Corporation (ARC) reporting $9.8 billion in airline sales.

Latest ARC data revealed that US consumers purchased 25.8 million passenger trips in August 2026 (+5%), spending 19% more on air travel than they did a year ago. The average ticket price soared 17% year-over-year to $624, with economy tickets at $569 (+17%) and premium classes at $1,454 (+11%).

August’s totals set a new record for ARC-reported and settled sales, reflecting the continued strength of the U.S. travel market and continued demand,” said Steve Solomon, ARC’s chief commercial officer. “The strong summer trends from June and July carried into August, with travel to both U.S. domestic and international destinations remaining steady from the prior month and above 2025 levels.”

How to play Wild Unicorns

The DRC is perceived by many as a gambling market with significant potential, owing largely to its population well in excess of 100 million people.

Yet tax collection continues to plague the sector’s progress.

Last year, the DRC’s Minister of Finance Doudou Fwamba estimated iGaming operators generated around $1.7 billion in annual revenue, yet contributed approximately $1 million in taxes.

What is Wild Unicorns?

Kesitilwe highlights a recent study by Gaming Compliance International that estimated around 77% of Africa’s gambling market is offshore.

He believes the success of Africa Safer Gambling Week will largely be assessed on whether that channelisation improves by the next edition.

He warns governments and policymakers often misunderstand the primary causes of problem gambling, and therefore enforce measures that squeeze licensed operators and drive the illegal market.