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About Lucky Clover
The Netherlands online gambling market has been the subject of many column inches and much speculation thanks to regulation that has been largely described as heavy-handed and perhaps a little short-sighted – even by the country’s own regulator.
The triumvirate of Netherlands, Germany and Sweden is often held up as an example of how not to regulate, with all three countries haemorrhaging players to waiting illegal operators. So what is public sentiment like towards operators? “My feeling is that if you look at public sentiment, they don’t see really the difference between online and land-based,” says Petra. “If you look into what they’re saying, they’re primarily talking online. But for the general public, there is no difference [between the channels] in that respect.”
She believes the sentiment towards gambling among the Dutch public is comparable to the UK, Finland, Germany, France. “So, very tense,” she says.
About Lucky Clover
For her, the real test is whether employees have equal access to development, promotion and leadership opportunities, rather than simply being hired.
Bright believes another common misconception is that diversity is achieved by ticking boxes during recruitment.
“More women should be shortlisted for positions,” she suggests. “There shouldn’t be a case of going, ‘Oh, let me tick a box here’ or ‘This person is an anomaly to the rule.’
How to play Lucky Clover
For existing Splash Tech partners, “different” is not supposed to mean disruption. Maintaining the company’s products, expertise and relationships was a central consideration during the transaction.
“For all of our customers, it’s been and will continue to be business as usual,” Wilson says.
The wider opportunity is to reduce some of the fragmentation operators face. Splash Tech’s jackpots and free-to-play products complement RubyPlay’s free spins, rewards, missions and tournaments, while remaining capable of supporting third-party content rather than being fenced inside a single studio’s games.
